![]() ![]() Audiences are looking for authentic content that speaks to them and connects them to a brand. Tell a storyħ4% of brands have no meaning in consumers’ lives. Pro tip: Use shortened links on social media posts that include UTM tracking codes, so you can see how much of your traffic came from your post. You don’t need to strategize every single post, but you do need to have an outcome in mind. ![]() That’s because each desired outcome will have a different route. Understanding the reasons for your post before you start writing is key to creating the correct caption. But you need to check in with your own style guide and make sure it reflects you or your brand. It’s easy to get inspired by other brand’s captions and want to replicate them. If not, then the caption isn’t right for your brand.ĭoes this social media caption reflect me (or my brand?) Why would my audience care? Would they care? As will your language and pop culture references. The social media network you use will help to funnel down your audience. You could do this by asking a question, making a funny/thoughtful statement, or running a “tag a friend” challenge.Īre you looking to attract a specific target audience? If this is your desired outcome, then you will need to spark discussion. This could be via a contest or challenge. To create brand awareness, your caption should include something representative of your brand like a tagline or hashtag. You should explain the next steps if this is your desired outcome. Would you like fans to take a specific action after reading your post? Give as much information as possible including sizes, colors, materials, and delivery time. You will need to include a link and product description if this is your outcome. What is your intention with the caption and what results do you want to achieve? Examples of intentionsĪre you trying to sell a product or service? The first thing you need to tick off your caption scoresheet is intent. So, what makes a good social media caption? Let’s look at some tips and examples from my favorite brands.ġ. ![]() It will probably result in zero engagement.Īsk one question and make your language clear and to the point. The days of writing cold robotic captions on social media are long gone.Ĭaptions can be written in 3 rd person but usually 1 st works best: “ We would love you to join us for a webinar” instead of “Contentworks Agency invites you to join a webinar.” Keep your social media captions simpleĪsking multiple questions or trying to make too many points in one caption is confusing. Remember those limits when you craft a campaign that spans all the networks. The number of characters you have is different on each platform: In regards to spelling, you have no excuses! Double-check posts before they go live, even if you’re a writer. Though grammar rules are looser on social media, they still exist. In his case, captions carry an informational weight that wouldn’t exist with the image alone, causing people to be more invested in his account.īefore we get into techniques, let’s reiterate the basics of caption writing. “I’ve often used captions with a beautiful image to drive home hard truths, like in the case of the recent Kashmir lockdown,” says Siddhartha Joshi, a Mumbai-based travel photographer. And it’s not only for businesses.Ĭharities, news reporters, and photographers use captions to drive brand awareness. Whether you want more fans, increased revenue, or virality, captions can deliver. However, captions are what drive engagement,” says Stephanie Cartin, co-CEO at Socialfly, a New York City agency. “On Instagram, strong imagery is what stops users in their feed. To capture attention and stop social media users mid-scroll, it takes a great image and a winning caption. So, that means more opportunities for online sales or conversions, but it also means more competition from rival brands. Global lockdowns pushed businesses to focus heavily on their social media strategies and revaluate their sales and marketing models. And social media is on an upward trajectory with a predicted 4.41 billion users by 2025. Benefits of Great Social Media Captionsĭigital marketing, specifically social media, skyrocketed in 2020 with consumers stuck at home and physical stores closed. In this article, we’re going to look at how to write captivating captions for social media and which brands are doing captions very well. ![]()
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